Pancoat is a leading Korean street brand since 2009 aiming to popularize mania oriented street culture by matching with new generation’s lifestyle and trend. Pancoat’s motif can be found in the street culture and expresses daily life’s visuals and cultures with experimental colors and items. By media communications, social media promotion, mobile marketing, brand exposures are being carried out in combination. Based on such activities, the brand name has gained high recognition and is still growing in retail markets. In year 2013, Pancoat entered China market and opened about 200 stores footprint the CBDs of key cities in China.