Ban Xiaoxue -- Brand Founder, Art Director, & Promising Chinese Designer In 2007, he was chosen to attend the China Cutting-Edge Fashion Design Static Exhibition in Paris on behalf of China (Hong Kong) Fashion Cultural Foundation. In the same year he was announced as the Chinese fashion “Future Star” of the Global fashion industry. From 2007 to 2012, he was the principal designer in Exception, the first Chinese original ladies’ wear brand. In 2012 he was the champion of China in The International Woolmark Prize (IWP). His series of products “growth” was released in the 2013 London Fashion Week receiving worldwide attention and praise. In late 2012, he founded the personal brand “BAN XIAOXUE” after years of experience and development. In late 2015, Ban Xiaoxue was honored with “Annual Fashion Designer” on Trends Inspire City Awards. Meanwhile, BAN XIAOXUE was honoured with “Annual Designer's Commercial Brand”. In 2016, Ban Xiaoxue was honored with “Chinese Commercial Brand Innovator” by the Chinese Commercial Real Estate Association. In 2016, BAN XIAOXUE was honored with “Annual Designer Brand” by City Zine.

“making natural clothing for natural people” Promoting the concept of ”being at one with nature", i.e. ”doing natural things naturally", BAN XIAOXUE respects and advocates nature. BAN XIAOXUE seeks to incorporate Oriental aesthetics and traditional culture, focusing on contemporary arts, and committing itself to bringing original spirit to contemporary life style.